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Recycle Right Public Education Campaign
Project type
Multichannel Public Education Campaign
Date
2020
Location
Miami
Role
Worked with graphic design team to create simple, digestible content that clearly articulated the need not only to recycle but also recycle the correct items. I served as the primary copywriter and provided guidance to the account manager responsible for executing the campaign (scheduling, channels, budget).
This project was aimed at re-educating the public on the importance of recycling properly to reduce contamination while maintaining high participation levels.
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