Background
I have always been fascinated by the power of a good story, whether written, spoken or illustrated, and its potential to create connections and see the world in a completely different way. As my career evolved from media relations to digital communication, connection remains at the heart of what I do. Only the tools have changed.
Throughout my career I have honed my skills in crafting compelling narratives, managing multi-channel campaigns and engaging diverse audiences.
Read on to follow my professional journey. If you like what you see, I would love to connect.
Skills
Technical Skills
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Adobe Creative Cloud (Express - Proficient; Acrobat Pro - Proficient; Photoshop - Proficient; Premiere Pro – Intermediate
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AI Platforms (CoPilot; ChatGPT)
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Advertising (Digital & Traditional)
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AP Style Guide
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Content Management Systems (Adobe Experience Manager, TeamSite, Wix, WordPress)
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Google Ads
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Google Analytics
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HootSuite
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HTML
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Microsoft 365 Suite (Word, Excel, PowerPoint, OneDrive, OneNote, Outlook, Lists)
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Multi-Platform Content Creation
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Salesforce Email & Social Studio
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Poppulo
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Power BI
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Public Relations
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SharePoint
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Social Media
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TeamSite
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Video Editing
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Web Publishing
Transferrable Skills
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Budget Management
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Crisis Communication
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Integrated Communications Planning
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Metrics Development and Analysis
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Project Management
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Public Education Campaigns
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Relationship Building
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Social Media Management
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Strategic Communication
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Team Leadership and Collaboration
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Writing and Editing
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Professional Experience
Rapid Network Systems
Atlanta, GA
April 2024 – Present (Casual)
Business Analyst
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Collaborate with senior leadership to develop and refine business strategies.
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Work with HR to develop and implement recruitment strategies to attract top talent.
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Evaluate and recommend productivity tools and technologies to optimize business operations.
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Identify areas for process improvement and develop strategies to increase efficiency and effectiveness.
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Create and maintain comprehensive process documentation, including workflows, procedures, and guidelines.
Caterpillar Inc.
Cary, NC
Oct. 2021 – March 2024
Communications Specialist 2
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Advised senior leaders on strategically aligned messaging and optimal channels to enhance employee connections.
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Developed qualitative and quantitative metrics to measure the effectiveness of communication activities.
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Collaborated with cross-functional teams to optimize content for various audiences and streamline production of newsletters, digital signs, and multimedia content.
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Partnered with Environmental Health & Safety and Human Resources leads for aligned communications support.
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