top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
COVID 19 Safety Messages
Role
Worked with design, account managers and third-party vendors to ensure messages were accurate, consistent and concise. Also wrote copy for out-of-home advertising (i.e., bus shelters, gas pumps, billboards).
The aim of this project was to reduce spread of COVID 19 by urging sick individuals to stay home, emphasizing the importance of wearing masks and maintaining distance.
As the campaign matured, the tone of the message evolved to ensure audiences remained engaged and attentive. Despite being a large metro with high infection rates, Miami-Dade County would eventually lead the state in vaccination rates.
bottom of page