Background

Personal Profile

I have always been fascinated by the power of a good story, whether written, spoken or illustrated, and its potential to create connections and see the world in a completely different way. As my career evolved from media relations to digital communication, connection remains at the heart of what I do. Only the tools have changed.

Throughout my career I have honed my skills in crafting compelling narratives, managing multi-channel campaigns and engaging diverse audiences.

Read on to follow my professional journey. If you like what you see, I would love to connect.

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Technical Skills

Transferrable Skills

Adobe Creative Cloud (Express - Proficient; Acrobat Pro - Proficient; Photoshop - Proficient; Premiere Pro – Intermediate
AI Platforms (CoPilot; ChatGPT)
Advertising (Digital & Traditional)
AP Style Guide
Content Management Systems (Adobe Experience Manager, TeamSite, Wix, WordPress)
Google Ads
Google Analytics
HootSuite
HTML
Microsoft 365 Suite (Word, Excel, PowerPoint, OneDrive, OneNote, Outlook, Lists)
Multi-Platform Content Creation
Salesforce Email & Social Studio
Poppulo
Power BI
Public Relations
SharePoint
Social Media
TeamSite
Video Editing
Web Publishing

Budget Management
Crisis Communication
Integrated Communications Planning
Metrics Development and Analysis
Project Management
Public Education Campaigns
Relationship Building
Social Media Management
Strategic Communication
Team Leadership and Collaboration
Writing and Editing

Professional Experience

Rapid Network Systems LLC

Atlanta, GA

April 2024 – Present (Casual)

Business Analyst

Collaborate with senior leadership to develop and refine business strategies.
Work with HR to develop and implement recruitment strategies to attract top talent.
Evaluate and recommend productivity tools and technologies to optimize business operations.
Identify areas for process improvement and develop strategies to increase efficiency and effectiveness.
Create and maintain comprehensive process documentation, including workflows, procedures, and guidelines.

Caterpillar Inc.

Cary, NC

Oct. 2021 – March 2024

Communications Specialist 2

Advised senior leaders on strategically aligned messaging and optimal channels to enhance employee connections.
Developed qualitative and quantitative metrics to measure the effectiveness of communication activities.
Collaborated with cross-functional teams to optimize content for various audiences and streamline production of newsletters, digital signs, and multimedia content.
Partnered with Environmental Health & Safety and Human Resources leads for aligned communications support.

Miami-Dade County

Miami, FL

June 2016 – June 2021

Communications Manager

Led a team of seven marketing services coordinators, overseeing paid and unpaid internal and external communication campaigns as well as legal notice placements.
Successfully managed an annual budget exceeding $6 million, consistently meeting or exceeding campaign goals.
Developed and implemented internal and external communication strategies.
Led integrated communication campaigns, monitored analytics, and optimized campaign performance.

Miami-Dade County

Miami, FL

Dec. 2004 – June 2016

Senior Web Publisher

Managed creative aspects of multichannel public information campaigns.
Pioneered the launch of the County's first social media platforms (Facebook, Twitter, YouTube) and spearheaded the procurement and implementation of the County’s first social media management platform (Hootsuite).
Oversaw all aspects of social media programming, including policy development and editorial calendars.
Created copy for various formats, including social media, newsletters, articles, press releases, advertisements, and web content.

Miami-Dade County

Miami, FL

July 2002 – Dec. 2004

Web Publisher

Strategized creative content with agencies and VIP clients, serving as editor of an award-winning electronic employee newsletter.
Streamlined web publishing operations, identifying and eliminating inefficiencies while enhancing work quantity and quality.

Miami-Dade County

Miami, FL

Dec. 2001 – June 2002

Acting Media Relations Manager

Cultivated media relationships, prepared senior officials for media availabilities, and coordinated communications across County agencies.
Managed short- and long-term communication projects, ensuring on-time and within-budget delivery.
Planned, implemented, and monitored public education campaigns for ongoing programs and special projects.

Miami-Dade County

Miami, FL

Nov. 2000 – Dec. 2001

Media Relations Specialist

Identified and pitched newsworthy topics, wrote press releases, and organized media events.
Collaborated with County agencies on public education campaigns and served as editor of a quarterly newsletter.
Researched and wrote copy for brochures and other collaterals.

Miami-Dade County

Miami, FL

Aug. 1998 – Aug. 2000

Media Relations & Administrative Assistant

Identified and pitched newsworthy topics, wrote press releases, and organized media events.
Collaborated with County agencies on public education campaigns and served as editor of a quarterly newsletter.
Researched and wrote copy for brochures and other collaterals.

Education

University of Miami

Coral Gables, FL

Class of 1998

School of Communication

Majors: Broadcast Journalism & English Literature